Baked pressed powderPressed, but baked. Airy, lightweight, and unlike any pressed formula you've tried. Shop the collection
Humectants
What it is
A humectant that draws and holds water.
Why it is here
It keeps the film flexible on skin. Without it a botanical foundation tightens as it sets and starts to sit in fine lines by the afternoon.
What you may notice
Others in Humectants
“Beautiful!!! This pressed foundation goes on like silk! I have many wrinkles but still feel confident wearing this. … I will order another in case they run out of this color. Non toxic and no titanium dioxide!!!! Love this!”
The ingredient list is the product, not the fine print.
True of every formula we make. Anything narrower is stated on the product page.
Choosing a shade, checking a list, or working around one ingredient — start here. Every answer points back to the published formula.
