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Essential Perfecting Primer

Sold out, and the full list stays published anyway.

Essential Perfecting Primer

Primer is the category where ingredient lists disappear entirely behind the word 'smoothing'. This one is printed in full, including while it is out of stock.

$39.99· 30 mL / 1 oz

$13.33 per month

Out of stock, and the full ingredient list below stays published anyway.

This formula contains no

micatitanium dioxideparabensphenoxyethanolsynthetic fragrancesiliconestalcgluten

These are this product's omissions. Sitewide claims live on our standards page.

The formula, as listed on the label.

The Ingredient Logic — the formula, as listed on the label

16 ingredients. 16 jobs.

  1. 01Purified WaterBasesIt adjusts the viscosity of the aloe base so the formula meters evenly through the pump and spreads without dragging.
  2. 02Organic Aloe Vera JuiceBasesIt is the base of the Liquid Foundation — the first ingredient, in place of the water-and-silicone base most liquid foundations start from. Everything else in the formula is suspended in it.
  3. 03Simmondsia Chinensis (Jojoba) Seed OilBotanical OilsIt is the reason a dry pressed powder behaves like a cream. Jojoba softens at skin temperature and blends with your own oils, which is what gives the baked pressed line its shade-adaptive wear and buildable medium-to-full coverage without a powdery edge.
  4. 04SqualaneBotanical OilsIt is the emollient that makes full coverage wearable. Squalane spreads far for its weight, so pigment load can go up without the foundation reading heavy.
  5. 05Organic GlycerinHumectantsIt keeps the film flexible on skin. Without it a botanical foundation tightens as it sets and starts to sit in fine lines by the afternoon.
  6. 06SilicaMineralsIt does the blurring and the shine control. The spheres roll against each other, so a powder built on silica presses smooth and keeps surface oil from pooling through the day.
  7. 07Oryza Sativa (Rice Bran) WaxWaxesIt gives the primer enough body to stay where you smooth it, so it grips foundation instead of being absorbed straight into skin.
  8. 08HydroxyethylcelluloseBasesIt turns an aloe-and-water base into a gel you can spread evenly across a face. Without it the primer would run.
  9. 09Camellia Sinensis (Green Tea) ExtractBotanical ExtractsAn antioxidant botanical that helps protect the oils in the formula from going off, so the compact stays true through the life of the pan.
  10. 10Rosa Canina (Rosehip) Seed OilBotanical OilsIt is the slip in the primer. Rosehip absorbs quickly, so makeup can go on top within a minute rather than sliding around on an oily layer.
  11. 11Oregano LeafBotanical ExtractsThe lead botanical in the preservation system of the Liquid Foundation. Traditionally used to help keep formulas fresh, it is a large part of why the bottle needs no parabens or phenoxyethanol.
  12. 12Thymus Vulgaris (Thyme) ExtractBotanical ExtractsPart of the botanical preservation system. Thyme is traditionally used to help keep formulas fresh, and it is one of the reasons the ingredient list can end at nine names.
  13. 13Organic Cinnamomum Zeylanicum (Cinnamon) Bark ExtractBotanical ExtractsAnother named plant in the primer's botanical preservation system, in place of a synthetic preservative.
  14. 14Rosmarinus Officinalis (Rosemary) Leaf ExtractBotanical ExtractsThe most established natural antioxidant in the botanical preservation system. It guards the jojoba and safflower oils against oxidation, which is what lets us skip a synthetic preservative.
  15. 15Lavandula Angustifolia (Lavender) Flower ExtractBotanical ExtractsPart of the botanical preservation system. Lavender has traditionally been used to help keep formulas fresh, which is how we hold a powder stable without parabens or phenoxyethanol.
  16. 16GoldensealBotanical ExtractsThe sixth botanical in the preservation system. Six named plants doing the job that one unnamed synthetic usually does — that trade-off is the whole reason the list is longer and fully disclosed.

Listed in the order they appear on the label. Tap any line for the full glossary entry.

How it wears

01

A pea-sized amount covers the face. Let it absorb for sixty seconds before foundation.

02

The rice bran wax gives makeup something to hold on to, so foundation sits longer without touch-ups.

03

Use it alone on a bare day; it finishes velvet rather than shiny.

Before you buy

When is it back in stock?
We do not have a date yet. The list stays published so you can check it against whatever you are using in the meantime.

30-day guarantee

Returns and exchanges within 30 days of delivery.

Free US shipping $49+

Otherwise $3.99–4.99 flat. Ships from Texas.

Free shade help

Tell us what you wear now; we tell you where you land.

The full list, first

Every ingredient named on the page before you buy.

True of everything we make

Talc-free · Carmine-free · Paraben-free · Synthetic-fragrance-free · Nanoparticle-free · Gluten-free · Cruelty-free

Beautiful!!! This pressed foundation goes on like silk! I have many wrinkles but still feel confident wearing this. … I will order another in case they run out of this color. Non toxic and no titanium dioxide!!!! Love this!

DoreenLong-Lasting Silky-Soft Pressed Mineral Foundation

ingredientlogic

The ingredient list is the product, not the fine print.

True of every formula we make. Anything narrower is stated on the product page.

Questions? Need help?

Choosing a shade, checking a list, or working around one ingredient — start here. Every answer points back to the published formula.