Nutrient-Rich Full-Coverage Liquid Foundation
20 ingredients, all listed
$49.99
View product
Sold out, and the full list stays published anyway.
Essential Perfecting Primer
Primer is the category where ingredient lists disappear entirely behind the word 'smoothing'. This one is printed in full, including while it is out of stock.
$39.99· 30 mL / 1 oz
$13.33 per month
Out of stock, and the full ingredient list below stays published anyway.
The Ingredient Logic — the formula, as listed on the label
16 ingredients. 16 jobs.
- 01
Purified WaterBasesIt adjusts the viscosity of the aloe base so the formula meters evenly through the pump and spreads without dragging. - 02
Organic Aloe Vera JuiceBasesIt is the base of the Liquid Foundation — the first ingredient, in place of the water-and-silicone base most liquid foundations start from. Everything else in the formula is suspended in it. - 03
Simmondsia Chinensis (Jojoba) Seed OilBotanical OilsIt is the reason a dry pressed powder behaves like a cream. Jojoba softens at skin temperature and blends with your own oils, which is what gives the baked pressed line its shade-adaptive wear and buildable medium-to-full coverage without a powdery edge. - 04SqualaneBotanical OilsIt is the emollient that makes full coverage wearable. Squalane spreads far for its weight, so pigment load can go up without the foundation reading heavy.
- 05Organic GlycerinHumectantsIt keeps the film flexible on skin. Without it a botanical foundation tightens as it sets and starts to sit in fine lines by the afternoon.
- 06SilicaMineralsIt does the blurring and the shine control. The spheres roll against each other, so a powder built on silica presses smooth and keeps surface oil from pooling through the day.
- 07Oryza Sativa (Rice Bran) WaxWaxesIt gives the primer enough body to stay where you smooth it, so it grips foundation instead of being absorbed straight into skin.
- 08HydroxyethylcelluloseBasesIt turns an aloe-and-water base into a gel you can spread evenly across a face. Without it the primer would run.
- 09
Camellia Sinensis (Green Tea) ExtractBotanical ExtractsAn antioxidant botanical that helps protect the oils in the formula from going off, so the compact stays true through the life of the pan. - 10Rosa Canina (Rosehip) Seed OilBotanical OilsIt is the slip in the primer. Rosehip absorbs quickly, so makeup can go on top within a minute rather than sliding around on an oily layer.
- 11
Oregano LeafBotanical ExtractsThe lead botanical in the preservation system of the Liquid Foundation. Traditionally used to help keep formulas fresh, it is a large part of why the bottle needs no parabens or phenoxyethanol. - 12
Thymus Vulgaris (Thyme) ExtractBotanical ExtractsPart of the botanical preservation system. Thyme is traditionally used to help keep formulas fresh, and it is one of the reasons the ingredient list can end at nine names. - 13Organic Cinnamomum Zeylanicum (Cinnamon) Bark ExtractBotanical ExtractsAnother named plant in the primer's botanical preservation system, in place of a synthetic preservative.
- 14
Rosmarinus Officinalis (Rosemary) Leaf ExtractBotanical ExtractsThe most established natural antioxidant in the botanical preservation system. It guards the jojoba and safflower oils against oxidation, which is what lets us skip a synthetic preservative. - 15
Lavandula Angustifolia (Lavender) Flower ExtractBotanical ExtractsPart of the botanical preservation system. Lavender has traditionally been used to help keep formulas fresh, which is how we hold a powder stable without parabens or phenoxyethanol. - 16GoldensealBotanical ExtractsThe sixth botanical in the preservation system. Six named plants doing the job that one unnamed synthetic usually does — that trade-off is the whole reason the list is longer and fully disclosed.
Listed in the order they appear on the label. Tap any line for the full glossary entry.
How this compares
Essential Perfecting Primer against a conventional compact.
The differenceingredientlogicConventional
Every ingredient named — all 16, in label order
Nothing hidden behind “fragrance,” “proprietary blend,” or trade-secret wording
Each ingredient explains the job it does in the formula
Always without talc, bismuth oxychloride, gluten, parabens, synthetic fragrance, carmine and nanoparticles — see the full never-list
Beyond the never-list, this formula also omits mica, titanium dioxide, phenoxyethanol, silicones
Vegan formula, no animal-derived ingredients
Professionally formulated and produced in a licensed cosmetic manufacturing facility — not blended on a kitchen counter
The honest limitation printed on the page, not buried
"Conventional" means a typical mass-market product in this category that publishes a marketing claim instead of a readable, explained ingredient list. Compare for yourself — our full ladder is above.
How it wears
01
A pea-sized amount covers the face. Let it absorb for sixty seconds before foundation.
02
The rice bran wax gives makeup something to hold on to, so foundation sits longer without touch-ups.
03
Use it alone on a bare day; it finishes velvet rather than shiny.
Before you buy
- When is it back in stock?
- We do not have a date yet. The list stays published so you can check it against whatever you are using in the meantime.
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View product30-day guarantee
Returns and exchanges within 30 days of delivery.
Free US shipping $49+
Otherwise $3.99–4.99 flat. Ships from Texas.
Free shade help
Tell us what you wear now; we tell you where you land.
The full list, first
Every ingredient named on the page before you buy.
True of everything we make
Talc-free · Carmine-free · Paraben-free · Synthetic-fragrance-free · Nanoparticle-free · Gluten-free · Cruelty-free
