Ingredient Logic
The Ingredient Glossary
One entry per ingredient, written once and surfaced everywhere — on flip cards, on product ladders, and here. If an ingredient is in an ingredientlogic formula, it has a page.
Simmondsia Chinensis (Jojoba) Seed Oil
A liquid wax ester pressed from the seed of the jojoba shrub, structurally close to the oil skin produces on its own.
It is the reason a dry pressed powder behaves like a cream. Jojoba softens at skin temperature and blends with your own oils, which is what gives the baked pressed line its shade-adaptive wear and buildable medium-to-full coverage without a powdery edge.
Full entry →Carthamus Tinctorius (Safflower) Seed Oil
A light oil pressed from safflower seed.
It is the one addition that separates the blush from the foundation. Blush needs to sheer out and stop where you stop it, and safflower's lighter body gives the pigment a longer, more forgiving blend window on the cheek.
Full entry →Squalane
A saturated, plant-derived lipid identical to one skin makes naturally.
It is the emollient that makes full coverage wearable. Squalane spreads far for its weight, so pigment load can go up without the foundation reading heavy.
Full entry →Organic Shea Butter
Fat pressed from the nut of the shea tree, certified organic.
It is the richness that keeps a high-coverage formula from looking flat, and it carries the fat-soluble botanicals through the emulsion.
Full entry →Cocos Nucifera (Coconut) Oil
Oil pressed from coconut kernel, solid at room temperature and melting at skin temperature.
It is the base of the Cream Foundation — the first ingredient, and the reason a solid stick turns into a spreadable film the moment it meets your face.
Full entry →Helianthus Annuus (Sunflower) Seed Oil
A light, high-linoleic oil pressed from sunflower seeds.
It thins the coconut oil into something blendable. Coconut alone would sit heavy; sunflower is what lets the Cream Foundation move under fingers and stop where you stop.
Full entry →Cymbopogon Martini (Palmarosa) Oil
An essential oil distilled from palmarosa grass, with a soft rose-like aroma.
It is traditionally used to help keep an oil-based formula fresh, and it is the reason the Cream Foundation carries a natural scent. This product is not unscented, and we would rather say so on the label.
Full entry →Rosa Canina (Rosehip) Seed Oil
A light, fast-absorbing oil pressed from the seeds of the wild rose hip.
It is the slip in the primer. Rosehip absorbs quickly, so makeup can go on top within a minute rather than sliding around on an oily layer.
Full entry →