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Purified Water

Purified Water — macro reference

What is Purified Water?

Water, purified to cosmetic grade.

Why is Purified Water in the formula?

It adjusts the viscosity of the aloe base so the formula meters evenly through the pump and spreads without dragging.

What does Purified Water feel like on skin?

  • Fluid, pumpable texture

What are the details for Purified Water?

INCI name
Purified Water
Typical usage level
TBD

Questions

What is purified water in makeup?

Water, purified to cosmetic grade.

Why is purified water in the formula?

It adjusts the viscosity of the aloe base so the formula meters evenly through the pump and spreads without dragging.

What does purified water feel like on skin?

Fluid, pumpable texture.

Sources

  1. 1. [citation needed]
  2. 2. [citation needed]

Reviewed by [REVIEWER NAME], [TITLE] — Last reviewed [DATE]

Beautiful!!! This pressed foundation goes on like silk! I have many wrinkles but still feel confident wearing this. … I will order another in case they run out of this color. Non toxic and no titanium dioxide!!!! Love this!

DoreenLong-Lasting Silky-Soft Pressed Mineral Foundation

ingredientlogic

The ingredient list is the product, not the fine print.

True of every formula we make. Anything narrower is stated on the product page.

Questions? Need help?

Choosing a shade, checking a list, or working around one ingredient — start here. Every answer points back to the published formula.