Ingredient Logic
The Ingredient Glossary
One entry per ingredient, written once and surfaced everywhere — on flip cards, on product ladders, and here. If an ingredient is in an ingredientlogic formula, it has a page.
Organic Aloe Vera Juice
Juice pressed from the aloe leaf, certified organic.
It is the base of the Liquid Foundation — the first ingredient, in place of the water-and-silicone base most liquid foundations start from. Everything else in the formula is suspended in it.
Full entry →Purified Water
Water, purified to cosmetic grade.
It adjusts the viscosity of the aloe base so the formula meters evenly through the pump and spreads without dragging.
Full entry →Organic Rice Powder
Finely milled rice starch.
It absorbs surface oil through the day so the finish holds. This is the natural stand-in for the silica and silicone elastomers that usually do this job.
Full entry →Organic Lecithin
A plant-derived phospholipid, certified organic.
It is the emulsifier — the thing that lets the aloe-water phase and the squalane-shea oil phase live in one bottle without a synthetic surfactant.
Full entry →Lauroyl Lysine
An amino-acid derivative of lysine and coconut-derived lauric acid, in fine platelet form.
It is the adhesion. Lauroyl lysine is what makes a powder cling where you press it rather than migrating, so Blur + Set stays put in the areas you actually set.
Full entry →Isostearyl Palmitate
A light plant-derived ester used as the binding oil phase of a pressed powder.
It binds the cake. Without a binder a silica-heavy powder crumbles in the pan, so this is what holds Blur + Set together across a handbag lifetime.
Full entry →Vegetable-Derived Stearic Acid
A plant-derived fatty acid used to thicken and stabilize an oil phase.
It gives the Cream Foundation its body — the difference between a greasy balm and a foundation that sets to a skin-like finish.
Full entry →Sucrose Stearate
A mild emulsifier made from sugar and stearic acid.
It holds the waxes and the water together. Without an emulsifier a mascara separates in the tube within weeks.
Full entry →Galactoarabinan
A polysaccharide from larch tree wood.
It is the film-former that carries length. Each coat lays a thin flexible film along the lash, which is how a wax mascara extends the tip without a fiber additive.
Full entry →Caesalpinia Spinosa (Tara) Gum
A thickening gum from the seed of the tara tree.
It sets the viscosity of the mascara — thick enough to coat in one pass, thin enough not to clump on the second.
Full entry →Acacia Senegal Gum
A tree gum tapped from acacia, used as a natural binder.
It is the hold. Acacia gum is what keeps the curl and the length in place for the day without a synthetic film-former.
Full entry →Hydroxyethylcellulose
A plant-cellulose thickener.
It turns an aloe-and-water base into a gel you can spread evenly across a face. Without it the primer would run.
Full entry →