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Ingredient Logic

The Ingredient Glossary

One entry per ingredient, written once and surfaced everywhere — on flip cards, on product ladders, and here. If an ingredient is in an ingredientlogic formula, it has a page.

Preservation

Phenoxyethanol

A widely used cosmetic preservative, present in our formulas at 0.01–1%.

What it does →
Its job

It keeps a water-containing formula safe over its shelf life. In the mascara this matters most: bacterial growth in a product used near the eyes is a real risk, and we would rather name a preservative than accept that risk.

Full entry →
Preservation

Caprylyl Glycol

A skin-conditioning glycol that also boosts the performance of other preservatives.

What it does →
Its job

It lets the phenoxyethanol work at the low end of its range. Less preservative for the same stability is a trade worth naming.

Full entry →
Preservation

Potassium Sorbate

A mild food-grade preservative, the potassium salt of sorbic acid.

What it does →
Its job

It covers mold and yeast, which the phenoxyethanol alone does not fully address in a water-based eye formula.

Full entry →
Beautiful!!! This pressed foundation goes on like silk! I have many wrinkles but still feel confident wearing this. … I will order another in case they run out of this color. Non toxic and no titanium dioxide!!!! Love this!

DoreenLong-Lasting Silky-Soft Pressed Mineral Foundation

ingredientlogic

The ingredient list is the product, not the fine print.

True of every formula we make. Anything narrower is stated on the product page.

Questions? Need help?

Choosing a shade, checking a list, or working around one ingredient — start here. Every answer points back to the published formula.