Baked pressed powderPressed, but baked. Airy, lightweight, and unlike any pressed formula you've tried. Shop the collection
Bases
What it is
A plant-cellulose thickener.
Why it is here
It turns an aloe-and-water base into a gel you can spread evenly across a face. Without it the primer would run.
What you may notice
Found in
Others in Bases
“Beautiful!!! This pressed foundation goes on like silk! I have many wrinkles but still feel confident wearing this. … I will order another in case they run out of this color. Non toxic and no titanium dioxide!!!! Love this!”
The ingredient list is the product, not the fine print.
True of every formula we make. Anything narrower is stated on the product page.
Choosing a shade, checking a list, or working around one ingredient — start here. Every answer points back to the published formula.
