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Bases

Hydroxyethylcellulose

What is Hydroxyethylcellulose?

A plant-cellulose thickener.

Why is Hydroxyethylcellulose in the formula?

It turns an aloe-and-water base into a gel you can spread evenly across a face. Without it the primer would run.

What does Hydroxyethylcellulose feel like on skin?

  • Even spread
  • No drips

What are the details for Hydroxyethylcellulose?

INCI name
Hydroxyethylcellulose
Typical usage level
TBD

Questions

What is hydroxyethylcellulose in makeup?

A plant-cellulose thickener.

Why is hydroxyethylcellulose in the formula?

It turns an aloe-and-water base into a gel you can spread evenly across a face. Without it the primer would run.

What does hydroxyethylcellulose feel like on skin?

Even spread. No drips.

Sources

  1. 1. [citation needed]
  2. 2. [citation needed]

Reviewed by [REVIEWER NAME], [TITLE] — Last reviewed [DATE]

Beautiful!!! This pressed foundation goes on like silk! I have many wrinkles but still feel confident wearing this. … I will order another in case they run out of this color. Non toxic and no titanium dioxide!!!! Love this!

DoreenLong-Lasting Silky-Soft Pressed Mineral Foundation

ingredientlogic

The ingredient list is the product, not the fine print.

True of every formula we make. Anything narrower is stated on the product page.

Questions? Need help?

Choosing a shade, checking a list, or working around one ingredient — start here. Every answer points back to the published formula.